Private Sender verlieren Reichweite

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Zu Bertelsmanns RTL Group gehören laut Konzernangaben insgesamt 56 Fernsehsender. Der wichtigste dürfte Daten der AGF Videoforschung zufolge RTL Television sein. Die Kölner erreichten zuletzt 7,4 Prozent des Gesamtpublikums – einen Prozentpunkt weniger als vor drei Jahren. Im Vergleich zu 2012 hat sich die Reichweite sogar fast halbiert. Damit teilt die Bertelsmann-Tochter das Schicksal der meisten anderen großen Privatsender, wie der Blick auf die Statista-Grafik zeigt. Lediglich VOX ist im abgebildeten Zeitraum weitgehend stabil geblieben. Deutlich besser steht dagegen der öffentlich-rechtliche Rundfunk da. Von der Spitze grüßt das Zweite Deutsche Fernsehen mit 14,5 Prozent. Knapp dahinter und immer noch deutlich vor der privaten Konkurrenz sortiert sich Das Erste mit 12,2 Prozent ein. Beider Sender konnten ihren Marktanteil seit 2019 ausbauen.

von 

René Bocksch,
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