Google hat bei Smartphones ein Loyalitätsproblem

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Obwohl Android die Mehrheit aller Smartphones weltweit antreibt, tut sich Google den Statista Consumer Insights zufolge mit seinen eigenen Mobiltelefonen schwer. Und selbst wenn Konsument:innen sich für ein Gerät der Pixel-Reihe entscheiden, ist die Chance, dass sie der Marke treu bleiben gering: 58 Prozent der Befragten, deren aktuelles Smartphone von Google ist, halten einen Markenwechsel bei nächster Gelegenheit für wahrscheinlich oder sehr wahrscheinlich. Dagegen ist die Loyalität bei Apple oder Samsung deutlich höher, wie der Blick auf die Grafik zeigt – jeweils deutlich über 50 Prozent halten es für unwahrscheinlich oder sehr unwahrscheinlich, dass sie auf eine andere Marke umsteigen.

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Mathias Brandt,
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