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764.688 Exemplare hat die Bild-Zeitung (inklusive B.Z.) im ersten Quartal 2023 pro Ausgabe im Einzelverkauf (z. B. Kiosk, Supermarkt) abgesetzt, vor fünf Jahren waren es noch rund 1,4 Millionen. Entsprechend ist auch die Reichweite von Deutschlands größter Zeitung geschrumpft. Wurde das Blatt laut Daten der Axel-Springer Marktforschung Anfang 2018 noch von fast zehn Millionen Menschen gelesen, schrumpfte die Reichweite auf zuletzt “nur” noch 7,4 Millionen Leser:innen. Damit ist es weder dem wegen Machtmissbrauch- und Sexismus-Vorwürfen entlassenen Julian Reichelt, noch seinem Nachfolger auf dem Chefredakteurssessel, dem kürzlich geschassten Johannes Boie, gelungen das Blatt zu stabilisieren. Ähnlich ist die Lage bei der Bild am Sonntag, wie der Blick auf die Grafik zeigt. 6,2 Millionen Leser:innen sind der BAMS noch geblieben. Die Kioskauflage ist zwischen 2023 und 2018 um 45 Prozent zurückgegangen – das entspricht exakt dem Rückgang bei der Bild.
von
Mathias Brandt,26.04.2023
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